According a written report posted by Allied marketing research in 2016, the worldwide feminine hygiene items marketplace is anticipated to experience a revenue folks $42.7 billion in 2022.
The Asia-Pacific area has also been calculated to function as the largest market of these services and products in 2015.
Nonetheless, also with all that revenue being generated, pockets of girls in communities all over the world nevertheless don’t have admission to these items; or worse, don’t even understand how to approach their month-to-month rounds.
Singapore-based serial business owner Kanika Agarwal (26) noticed this firsthand whenever her helper back Asia stated that her 2 daughters, 12 and 14, could be assisting her in cleansing houses to make extra cash.
“This is normal in Asia, however the explanation she gave ended up beingn’t a usual one,” explained Kanika.
“When her (the helper) older daughter began menstruating, she had stained her uniform in her own college. Simply because they cannot pay for nor are educated about sanitary napkins, her garments had been entirely spoilt.”
The tiny girl didn’t know very well what to have a glimpse at the link accomplish and had been scolded in college for doing a deed’ that is‘wrong.
“My helper – their mother – neither understood nor supported your ex, aside from their father. She needed to avoid college. That’s when it hit me, moms are restricting their daughters.”
Celebration of Menstrual Hygiene in India / Image Credit: The Wire day
It was in comparison to Kanika’s mother that is own who told her that durations were “a gorgeous thing to embrace, a particular energy of providing life”.
More to the point, durations must not prevent a woman’s aspirations or plans.
Spurred on to searching further in to the situation in Asia, Kanika discovered that 80% of girls don’t usage napkins that are sanitary 70% can’t afford menstrual materials, and 23% fall away from school due to the not enough use of a lavatory in college to manage their durations.
The issue is pushing enough that we’ve already heard tales about other people who attended ahead to provide their very own solutions.
As an example, the spouse whom braved scrutiny and gossip to make low priced sanitary napkins for their spouse and females in Asia, therefore the trio of Singapore siblings from Freedom Cups whom donate a menstrual glass to a woman in a underpriviledged community with every one offered.
The Freedom Cups group into the Philippines / Image Credit: Freedom Cups
Kanika’s option would be Fempeers, a social enterprise which also works on the buy-1-give-1 system, albeit with a subscription twist that is monthly.
I’d a speak to Kanika, and discovered out more about Fempeers’ objective, and also the larger vision of developing an ecosystem where females can embrace all facets of these womanhood – both the negative and positive.
Created in brand New Dehli, Kanika stumbled on Singapore in ’09, where a Bachelor’s was completed by her level in Engineering at Nanyang technical University (NTU).
After graduation, she got a begin inside her profession at Microsoft Singapore.
Nonetheless, planning to “make something of her very very own in her job, a legacy she can keep behind”, she became her very own employer two years ago, beginning Passion Peers, a electronic change agency.
Image Credit: Passion Peers
“Today, it is an award winning agency servicing over 15 international business consumers in Southeast Asia and India,” she beamed.
Nonetheless, the committed self-starter nevertheless couldn’t sleep simple, particularly after hearing in regards to the predicament of females in Asia.
“I realised that the full time had been now, or else it’ll be far too late.”
I desired to really make the everyday lives associated with ladies in Singapore just a little easier particularly throughout their duration so while helping the girls in rural villages to start off their menstrual hygiene journey that they could pamper themselves.
Calling her venture that is new‘Fempeers’ she explained that the group wished to place a spin in the established ‘He for She’ concept.
“We believed that the ‘She for She’ concept had been far more important once we should encourage females to face up for every other and get supportive of 1 another.”
Image Credit: Fempeers
“This ‘She for She’ concept is certainly not one that we come across frequently when you look at the real life. I really believe we need certainly to start that culture. ”
A mum increasing her child having an available head that durations cannot deter her – this only makes her more powerful. Or friend supporting another buddy and giving her the encouragement that she requires.
Kanika dedicates Fempeers to her mom, who was simply saving up cash for decades to ensure an NGO could be run by her after her your your retirement.
“She has been around a role that is corporate three decades now,” revealed Kanika.
“I am just hoping I’m able to make it be realized, where she’s going to be physically taking good care of the training aspect for the beneficiaries, and we’ll additionally be building a secure destination for them to understand and care for their own health.”
For Kanika, buying a month-to-month membership model had been a no-brainer, given the way the regularity coincides with a female’s menstrual period.
Nonetheless, she admitted that applying it successfully wasn’t as simple as this indicates.
“Its core is relationship and an excellent experience.”
Drawing inspiration from Grab when it comes to “being agile, releasing solutions in beta, trying out, and introducing quickly” they swiftly went from ideation in might to launch that is official December.
A Fempeers kit / Image Credit: Ashy Clair
For $32 a subscribers can expect to receive 12 items – sanitary pads or tampons (depending on their preference), goodies like tea and snacks, to even yoga and activity cards month.
The tote case that holds the time kit also varies from month-to-month, each building a statement that is bold every woman can wear their durations noisy and proud”.
“We focus on a standard kit … but then it’s already first level of personalisation if a customer requests us to send a fruity flavor. Our aim would be to get in so much more level with your future technology platforms.”
Image Credit: @sitilogy
My concept would be to develop a kit that is certainly your duration friend, a thing that should be you go so that you’ll always have your supplies at an arm’s length with you everywhere.
Kanika shared that currently, Fempeers is bootstrapped by her very own cash, and around $50,000 was placed into the business enterprise up to now.
“We’ll be quickly entering a seed financing round,” she added.