Life Extension’s Privacy Policy
Effective date: 16 September 2026
Key Points
This summary does not replace the full Privacy Policy below. |
Contents
1. About This Policy 2. Personal Data We Collect 3. Is Providing Personal Data Obligatory? 4. How We Use Personal Data 5. Who We Share Personal Data With 6. Direct Marketing 7. Healthcare Professionals, Freelancers and Job Seekers 8. Transfer of Personal Data Outside Hong Kong 9. Security 10. Retention 11. Accessing and Correcting Your Personal Data 12. Changes to This Policy 13. Language 14. Contact Us
1. About This Policy
This Privacy Policy explains how Life Extension Company Limited (“Life Extension”, “we”, “us” or “our”) collects, uses, shares and protects information collected through our website, applications, content, and services in connection with the provision of allied healthcare services (hereinafter, collectively, the “Services”). The person receiving care (the “Patient”) may be you or another person for whom you have the authority to order Services, such as a parent or other relative. This Privacy Policy also explains how we handle the Personal Data of healthcare professionals, freelancers and job seekers who work with us or apply to work with us (see section 7). We pledge to comply with the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) (the “HK Privacy Ordinance”) in Hong Kong.
2. Personal Data We Collect
We may collect the following kinds of information: 2.1 Information You Provide Life Extension collects information from you when you provide it to us. This happens when you use our website or Apps, or communicate with us, such as through our website, email, SMS, WhatsApp, over the telephone or in person. The information you provide us may include information that personally identifies you, such as name, email address, identification card number, insurance policy number, phone number or your mailing address (“Personal Data”). You may also provide us information about a person whose care is being managed through our network, such as that person’s Personal Data, conditions relative to the Services, special needs and preferences. Some of the information you provide us may relate to your past, present, or future physical or mental health and related health care services (“Health Data”). We treat Health Data as particularly sensitive and apply the additional safeguards described in section 9. In any and all interactions with Life Extension, you agree not to provide us information about any other person unless you have that person’s express authority and permission. Where practicable, please also let that person know that you have provided their information to us and refer them to this Privacy Policy. 2.2 Information Provided to Our Assigned Healthcare Professionals You or the Patient may provide Personal Data to the healthcare professionals assigned by us to serve the Patient (the “Healthcare Professionals”). As part of the Services, our Healthcare Professionals may use Life Extension’s or their own electronic or other operations platform (the “Operations Platform”) to manage and communicate with you about the Services that they are providing, including by entering information about the Services and the Patient into Life Extension’s Operations Platform, which will make it available to us. 2.3 Information from Cookies and Similar Technologies Life Extension may use cookies and similar methods to collect information about how users use and interact with our Services through our website. Cookies can also be used to remember you and your preferences. Our website uses tools provided by third parties, such as Google Tag Manager and Google reCAPTCHA (which protects our online forms from spam and abuse), and may use analytics tools such as Google Analytics. These providers may collect information such as your IP address and browsing activity, and may process that information outside Hong Kong. You can disable cookies through your browser settings, in which case some of the features of our services may not function properly. 2.4 Information from Mobile Devices If you access our website or use our Apps on a mobile device, we and our service providers may collect information such as your device type, operating system, app version, and basic usage and diagnostic information, in order to operate, secure and improve our website and Apps. If you provide it to us or send us a message from your mobile device, we may also collect your phone number. Your device may also store information about your usage of our website and applications. Please consult your device documentation on how to manage local storage. 2.5 Information Based on Standard Web Protocols When you access our website through a browser, application or other channel, like other web providers, our servers automatically record certain information. This data is recorded in server logs and may include information such as your web request, your interaction with the website, the website that you were visiting when you came to our website, your Internet Protocol (IP) address, your browser type and language, the date and time of your request, and your cookie data. We use this information to operate, secure and improve our website.
3. Is Providing Personal Data Obligatory?
Providing Personal Data to us is voluntary. However, if you do not provide the Personal Data that we indicate is required (for example, the required fields on our Service Request Form), we may be unable to assess the Patient’s needs, assign suitable Healthcare Professionals, verify insurance coverage, process payment, or otherwise provide the Services. We will only ask for a Hong Kong Identity Card number where it is necessary, for example to correctly identify the Patient for care, insurance or billing purposes, or where required by law.
4. How We Use Personal Data
We may use your Personal Data for the following purposes:
- For the purposes of providing Services to you, obtaining payment for our Services and for the operation of our business. For example, we use your Personal Data when deciding which Healthcare Professional is most appropriate for assignment as well as determining whether or not a client’s need can be met by our level of staff;
- To verify coverage with insurance companies, to submit claims to insurance companies for payment, and to create invoices;
- To register you as a Life Extension Patient;
- To evaluate the quality of our Services, to train our employees, to create and monitor record keeping and to assess the financial performance of our company;
- To contact you about the Patient’s care, including care plans, scheduling and follow-up (any promotion of our other products or services is subject to section 6); and
- Where we have a good faith belief that it is necessary to, (a) satisfy any applicable law, regulation, legal process or governmental requirement; (b) enforce any applicable terms of our Services, (c) detect, prevent or otherwise address fraud, security or technical issues; or (d) protect against harm to the rights, property or safety of Life Extension, its partners, its users or the general public.
5. Who We Share Personal Data With
We may share your Personal Data with the following classes of persons:
- With the Healthcare Professionals, so that they may provide and communicate about the Services to be delivered;
- With insurance companies, to verify coverage and submit claims for payment;
- With people or organisations that you authorise, including people you have engaged to provide you Services such as Healthcare Professionals or other healthcare providers;
- With companies with whom we have contracted to provide services on our behalf, such as web hosting services, analytics, security, data processing, legal, actuarial, accounting, management, administrative, accreditation, data aggregation, financial services or third party healthcare providers. These companies are obligated through agreements to maintain the confidentiality of any Personal Data they receive from us and are restricted from using it for any purpose that is incompatible with the uses set forth in this Privacy Policy. Some of these companies may store or process Personal Data outside Hong Kong (see section 8);
- To a family member, relative, close friend, or the like, if your Personal Data is relevant to that person’s involvement with your care or payment for care, or if necessary to notify such persons regarding your care, location or condition, or to a person legally authorised to act on your behalf, such as a guardian or a person appointed by the court to manage your affairs;
- To government and regulatory bodies, such as the Labour Department, for inspections, audits and investigations relating to our employment agency licence or our compliance with applicable laws;
- To researchers for research or statistical purposes, but only where the Personal Data will not be used for any other purpose and the results will not be made available in a form that identifies you, as permitted under section 62 of the HK Privacy Ordinance;
- To the Coroner, the Hong Kong Police Force or other authorities where required or permitted by law, for example in connection with a death;
- To third parties, where necessary to prevent a serious threat to health or safety, whether yours, another person’s, or the general public, as permitted by law;
- To the Social Welfare Department, the Hong Kong Police Force or other appropriate authorities if we reasonably believe you are a victim of neglect, abuse, or domestic violence, where permitted by law; and
- To members of the Life Extension staff or Healthcare Professionals with whom you have entered into a Service relationship.
If Life Extension undergoes any merger or sale of its stock or some or all of its assets, we may transfer your Personal Data to the successor entity so long as it continues to maintain that information in accordance with the Privacy Policy under which it was collected.
6. Direct Marketing
We intend to use your name and contact details (including your telephone and mobile numbers, WhatsApp, email address and mailing address) and the types of Services you have used to send you information about our healthcare services, including private nursing, care worker, therapy, dietetic, mental wellbeing, case management, corporate health and wellness and recruitment services, as well as related promotions and events. We will not use your Personal Data for direct marketing unless we have received your consent, which includes an indication of no objection. You may give your consent by ticking the relevant box on our Service Request Form or by contacting us using the details in section 14. We will not provide your Personal Data to any other person for use in direct marketing. You may withdraw your consent, and ask us to stop using your Personal Data for direct marketing, at any time and free of charge, by contacting us at info@life-extension.com.hk or +852 2790 7290.
7. Healthcare Professionals, Freelancers and Job Seekers
If you apply to join us, register as a freelancer, use our freelancer App or take part in our referral programmes, we collect Personal Data such as your name, contact details, Hong Kong Identity Card number, professional qualifications and registration details, work history, references, availability and bank account details for payment. We use this information to assess your suitability, verify your qualifications and professional registration, match you with suitable assignments, introduce you to clients and prospective employers, arrange insurance cover, process payments, and comply with our obligations as a licensed employment agency. We may share relevant Personal Data with clients, prospective employers, insurers, and government or regulatory bodies where required. Providing this information is voluntary, but if you do not provide it we may be unable to consider your application or offer you assignments. We will retain the Personal Data of unsuccessful applicants for no longer than two years from the date of our decision, unless you agree to a longer period so that we may consider you for future opportunities.
8. Transfer of Personal Data Outside Hong Kong
Some of our service providers and business partners, such as cloud hosting, communications (including WhatsApp and email), analytics and digital rehabilitation providers, may store or process Personal Data outside Hong Kong. Where we transfer Personal Data outside Hong Kong, we take reasonable steps, including contractual measures, to ensure that it receives a level of protection comparable to that required under the HK Privacy Ordinance.
9. Security
We will keep your Personal Data confidential. Unless specified otherwise, we will not disclose your Personal Data to third parties. We recognise that security is important and take all reasonable measures to protect your Personal Data from loss, misuse or unauthorised access, disclosure, alteration or destruction. Access to Health Data is restricted to staff and Healthcare Professionals who need it to provide or administer the Services. Where we engage service providers to process Personal Data on our behalf, we use contractual or other means to prevent unauthorised or accidental access, processing, erasure, loss or use of that data, and to ensure that it is not kept longer than necessary. If you believe that the Personal Data you have provided us has been compromised, or if you become aware of a potential security vulnerability in our Operations Platform, please contact us immediately at: info@life-extension.com.hk. If a data breach occurs that poses a real risk of harm to you, we will notify you and the Office of the Privacy Commissioner for Personal Data as soon as practicable, and take steps to contain the breach and reduce its impact.
10. Retention
Your Personal Data will only be retained for as long as is necessary to fulfil the purpose(s) of collection, after which it will be securely deleted, destroyed or anonymised. In deciding how long to keep Personal Data, we consider the purposes for which it was collected and any legal, regulatory, licensing, tax or insurance requirements. As a general guide, we keep Patient care and billing records for seven years after the Services end, and the Personal Data of unsuccessful job applicants for no longer than two years.
11. Accessing and Correcting Your Personal Data
Under the HK Privacy Ordinance, you have the right of access to Personal Data held by us about you and to request correction of your Personal Data. If you are the parent or guardian of a minor, or have been appointed by the court to manage the affairs of a person who is mentally incapable of managing their own affairs, you may make these requests on that person’s behalf. We will respond to data access and correction requests within 40 days of receiving them. We may charge a fee for complying with a data access request, which will not be excessive. If you have any questions regarding this Privacy Policy or if you wish to access or correct your Personal Data, please write to our Personal Data Officer using the contact details in section 14.
12. Changes to This Policy
We may amend or update this Privacy Policy from time to time and all information will be governed by our most recent Privacy Policy, available on our website at: www.life-extension.com.hk. The effective date shown on the first page of this Privacy Policy shows when it was last updated. Where we make significant changes, we will take reasonable steps to bring them to your attention.
13. Language
This Privacy Policy is available in English, Simplified Chinese and Traditional Chinese. If there is any inconsistency between the versions, the English version shall prevail.
14. Contact Us
Please direct any questions about this Privacy Policy, and any data access, correction or direct marketing opt-out requests, to:
Personal Data Officer Life Extension Company Limited Tsim Sha Tsui Post Office, Box 91083, Kowloon, Hong Kong SAR Email: info@life-extension.com.hk Phone: +852 2790 7290